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Fractional Product & Go-to-Market leadership for UK SMEs and startups — part-time partnership, full-time outcomes.
Most SMEs and startups know what they want to build, but not what's worth building next.The result?
Every engagement delivers three outcomes:
A shared understanding of what drives impact, grounded in data and user insight.
Fast, focused go-to-market execution that gets you learning in weeks, not months.
With your customers, your team, and your investors — through better decisions and security fundamentals.
A focused half-day strategy session designed to de-risk your next move. Together, we surface your key assumptions, map the unknowns holding you back, and pinpoint the ideas worth testing before you invest further. You'll leave with a clear, evidence-driven framework for making smarter, faster decisions.
You'll walk away with:
A fast-paced 2–4 week sprint designed to turn strategy into market traction. We work with you to define your Ideal Customer Profile, sharpen your messaging, and design the first real-world tests of your offer. By the end, you'll have clarity on who to target, how to reach them, and what drives response — backed by a repeatable go-to-market framework.
What it includes:
Your part-time product and go-to-market partner providing senior-level clarity without the full-time overhead. We drive alignment across roadmap, messaging, and metrics, ensuring decisions move faster and teams execute with focus. You get structured strategy, stakeholder visibility, and ongoing experiment momentum.
Perfect for:
Enable seamless communication and coordination across departments and projects.
Client: UK B2B Services SME (50 employees)
Challenge: Expanding too fast without validated demand
Our Role: Fractional product + GTM leadership over 6 weeks
Outcome:
"We discovered that 60% of our customers valued speed over new features. By simplifying our roadmap and tightening our experiment loops, we avoided £50K in wasted development and cut decision time from months to weeks."
SME Client
Client: Tech Startup (12 employees)
Challenge: Product-market fit unclear, low conversion rates
Our Role: Validation Workshop + 3-week GTM sprint
Outcome:
"We pivoted from B2C to B2B after discovering our real value was in enterprise workflow automation. Conversion rates jumped 340% and we closed our first £25K enterprise deal within 6 weeks."
CEO, TechFlow
Client: E-commerce Platform (200+ employees)
Challenge: Stagnant growth, unclear customer segments
Our Role: 4-month fractional retainer
Outcome:
"We identified that 15% of our customers drove 80% of revenue. By focusing our entire GTM strategy on this segment, we increased ARPU by 65% and reduced churn by 40% in just 4 months."
VP Marketing, ShopFlow
Client: SaaS Company (75 employees)
Challenge: Feature bloat, customer confusion
Our Role: Validation Workshop + product strategy
Outcome:
"We discovered customers only used 3 of our 15 features. By simplifying our product and messaging around these core features, we reduced support tickets by 60% and increased trial-to-paid conversion by 85%."
Product Director, DataSync
A Validation Workshop is a focused half-day session to de-risk your next move by mapping assumptions and identifying what's worth testing. A GTM Sprint is a 2-4 week guided sprint that helps you define your Ideal Customer Profile, sharpen messaging, and launch market experiments. Choose the workshop for quick clarity, or the sprint for comprehensive go-to-market execution.
Fractional Retainers are perfect for founders validating before hiring a full-time PM, SMEs scaling go-to-market operations, or organizations bridging product and marketing teams. If you need senior-level strategy without full-time overhead, ongoing experiment momentum, and structured stakeholder communication, a fractional retainer could be your solution.
We'll review your current goals, identify key gaps in your strategy, and provide you with a simple validation or GTM roadmap. It's a no-obligation session designed to give you immediate clarity on your next steps and whether our services align with your needs.
We work with both startups and established companies. Our Validation Workshop is particularly valuable for early-stage startups trying to find product-market fit, while our GTM Sprint and Fractional Retainer services work well for companies at any stage looking to scale their go-to-market operations effectively.
Results vary by service: Validation Workshops provide immediate clarity in a single day, GTM Sprints show measurable progress within 2-4 weeks, and Fractional Retainers deliver ongoing improvements month by month. Most clients see initial insights and direction within the first week of engagement.
We focus on practical, evidence-driven strategies rather than theoretical frameworks. Our approach combines product and go-to-market expertise, emphasizes rapid experimentation, and provides ongoing support through fractional retainers. We're designed to help you make faster, smarter decisions with real market validation.
